Social Marketing Campaign Plan: Teachback

Educating physicians about health literacy

FOR: Hospital Physicians
PROBLEM: Not getting a lot of adherence from a subgroup of population, want to teach them to get their flu shot every November
NOTE: Classwork Assignment


As part of the dissemination plan between Hospitals and Physicians, this social marketing campaign outlines a plan to educate physicians on health literacy, and introduce techniques to improve their patents' compliance with treatment plans and overall health.