Designing a social and behavior change Communication Strategy

 
 

 

  • Analysis
  • Strategic Design
  • Messaging Development & Testing
  • Implementation and Monitoring
  • Evaluation & Planning

 

As a trained Social Behavior Change Communication (SBCC) practitioner I follow a certified process:

Analysis

  • Understanding the situation
  • Existing research gap analysis
  • Conducting formative research
  • Analysis of direct and indirect causes and effects
  • Interpersonal and community environment study
  • Study of Enabling environment
  • Context analysis of attitudes, beliefs and actions

Strategic Design

  • Situation analysis and communication strategy 
  • Problem statement and analysis 
  • Audience segmentation 
  • Set of desired changes 
  • Key barriers by audience 
  • Communication objective 
  • Positioning and key content 
  • Channels, activities and materials per audience 
  • Draft implementation and evaluation plan
 

Messaging Development & Testing

  • Creative Brief for each material in communication strategy
  • Storyboards
  • Concept Testing
  • Stakeholder Reviews
  • Audience pretests

    Implementation & Monitoring

    • Detailed Workplan 
    • Qualifying and selecting partners 
    • Project Staffing 
    • Distribution of materials 
    • Budgeting Support 
    • Quality Assurance

    Evaluation & Planning

    • Baseline, Midline & Endline 
    • Evaluation Process/output Indicators 
    • Outcome/impact indicators 
    • SMART communication measurements 
    • Continued Research Design 
    • Quantitative and Qualitative tests 
    • Data Analysis 
    • Replanning with evaluative data